April 15, 2023


Have you ever come across a blog post or article on Google search, and the title immediately grabbed your attention? Perhaps it made you curious, excited, or even compelled you to click on it. Crafting captivating titles is an essential part of content creation that can make or break your chances of attracting readers. In this post, we’ll discuss six proven guidelines that will help you craft captivating titles for Google search.

1. Use Numbers and Lists

People love lists and numbers! Consider using “10 Reasons”, “5 Ways”, or “7 Tips” to attract readers. They provide a sense of structure, organization and can even imply a concise yet informative post. For instance, instead of using a title like “How to Bake a Cake,” use “7 Simple Steps to Bake the Perfect Cake.” The latter title is more specific and provides a clear idea to the reader on what they’ll find in the post.

2. Be Creative and Make it Catchy

The title of your post should grab the reader’s attention and make them want to click it. Use creative and catchy phrases to make your title stand out from the rest. For instance, instead of using a bland title, like “The Benefits of Drinking Water,” use “Drink Your Way to a Healthier Body: The Benefits of Water.” The latter title is more engaging and has a playful tone, which can entice readers to click on it.

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3. Be Specific and Direct

When crafting a title for your post, be specific and direct. Avoid using vague titles that don’t provide enough information. Your title should give readers a clear idea of what they will find in the post. For instance, instead of using a title like “Tips for Running,” use “5 Expert Tips on How to Run Faster and Longer.” With this title, readers know exactly what they’ll find in the post.

4. Use Keywords in Your Title

Including keywords in your title can help your post rank higher in Google search. Make sure to include long-tail keywords in your title that accurately represents your content. For instance, instead of using a title like “Weight Loss Tips,” use “10 Effective Weight Loss Tips for People with Busy Schedules.”

5. Use Power Words

Power words are words that can evoke emotions or grab the reader’s attention. Consider using words like “amazing,” “powerful,” “proven,” or “ultimate”. For instance, instead of using a title like “How to Clean Your House,” use “The Ultimate Guide to Keeping Your Home Sparkling Clean.”

6. Keep it Simple and Concise

Finally, keep your title simple and concise. Avoid using lengthy titles that may confuse or bore readers. Your title should be easy to understand, informative, and straight to the point.

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Q1. How long should my title be?

A: Your title should be between 50-60 characters to appear fully on Google search. However, there’s no limit to how long it can be. It’s recommended to keep your title under 70 characters to avoid it getting truncated.

Q2. How do I choose a title?

A: Consider using numbers, lists, power words, and long-tail keywords when crafting your title. Make it specific, direct, and creative while keeping it simple and concise. Always keep your readers’ interest in mind when choosing a title.

Q3. Can I use a question as a title?

A: Yes, using a question as a title can be an effective way to attract readers. Ensure that the question provides a clear idea of what the post is about. For example, “How to Choose the Best Running Shoes for Your Feet.”

Q4. Is it okay to use clickbait titles?

A: It’s best to avoid clickbait titles that don’t provide accurate information. While a clickbait title may be effective in attracting readers initially, it can harm your reputation and result in fewer readers in the long run.

Q5. Should I include my brand name in the title?

A: Including your brand name in the title is not necessary, but it can help increase brand recognition and awareness. Ensure that it doesn’t make your title overly lengthy and confusing.

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Q6. Can I use a subtitle for my title?

A: Yes, using a subtitle can provide additional information and context to your title. Ensure that it doesn’t make your title too long or confusing.

Q7. Do I need to use all six guidelines in my title?

A: No, it’s not necessary to use all six guidelines in your title. However, using a combination of them can help make your title more engaging and attractive to readers.


Crafting captivating titles requires creativity, specificity, and a thorough understanding of your audience and content. Use numbers and lists, power words, long-tail keywords, be creative and make it catchy, be specific and direct. Keep your title simple and concise while avoiding clickbait titles. Using these six guidelines will help you create compelling and attractive titles for your Google search and improve your click-through rates. Always keep your readers’ interests in mind, and you’re sure to achieve your desired outcome. Therefore, go ahead and create killer titles for your blog posts, and don’t forget to have fun while doing it!

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