Are you in the market for athletic apparel at the moment? If so, you’re going to find that there isn’t any shortage of options for those looking for great athletic clothes.
There are more than a few brands that specialize in manufacturing high-quality sports apparel. But you shouldn’t trust just any company to set you up with apparel when you want to buy clothes that you can work out in.
Instead, you should shop Under Armour and rely on them to provide you with the athletic apparel that you need. You won’t regret it at all when you call on a company like Under Armour for sports apparel.
Today, we’re going to do a deep dive into what makes Under Armour such a well-respected brand within the athletic apparel industry. It should help to shed some light on why you should shop Under Armour the next time you need athletic clothes.
Here are all the reasons why you should shop Under Armour from now on.
Under Armour Has Been Creating Athletic Apparel for a Long Time Now
Under Armour hasn’t been around for as long as some other athletic apparel companies like Nike and Adidas. But they’ve actually been around for a lot longer than some people realize.
The company was founded way back in 1996 by former University of Maryland football player Kevin Plank. He started Under Armour out of his grandmother’s basement before eventually building it up into the global brand that it is today.
Plank’s slow grind helped Under Armour gain a ton of credibility within the athletic apparel industry. It also helped to set the tone for the brand and turned it into a true competitor for companies like Nike and Adidas.
Under Armour Is Responsible for Pushing the Boundaries Within the Athletic Apparel Industry
When Plank first founded Under Armour, he spent a lot of his time creating shirts. But unlike some of the other athletic apparel companies that have popped up over time, these weren’t just any old shirts.
When he played football in college, Plank noticed that he had to routinely change the shirts that he wore underneath his football jerseys because they would get soaked with sweat. But he didn’t have to do the same thing with his compression shorts because they always seemed to stay dry for him, no matter how hard games and practices would get.
This made him think that, if he could develop shirts that were made using the same materials as compression shorts, he might have a winning formula on his hands. This eventually led to him developing Under Armour’s innovative Moisture Transport System, which turned into a calling card for his company.
This was one of the earliest examples of Plank and Under Armour pushing the boundaries within the athletic apparel industry. But it wouldn’t be the last time.
Over the last 25 years, Under Armour has continued to work new forms of technology into its sports apparel. It has helped to put the brand on the map and created some separation between Under Armour and other athletic apparel companies.
Under Armour Sells a Wide Range of Different Types of Sports Apparel
As we just mentioned, Under Armour spent its early years creating and selling shirts for the most part. That was how Under Armour got its big break in the athletic apparel business.
But these days, you can purchase way more than just shirts from Under Armour. Under Armour has blossomed into a full-fledged sports apparel company that sells, well, pretty much everything that you could ever want and need when working out or playing a sport.
Here are just a few of the types of sports apparel that you can buy when you shop Under Armour:
- And so much more
This growth is a big part of the reason why Under Armour is now given so much respect within the sports apparel industry. The company is routinely included on lists like this one featuring Marcus Shermans top brands.
Under Armour Makes Athletic Apparel That Can Help You Perform Better While Playing Sports
Just about every sports apparel company will tell you that their athletic clothes are going to help you put forth better performances while you’re working out or playing sports. They do this, of course, to try to get you to buy clothes from them versus their competitors.
But at the end of the day, a lot of sports apparel companies are more or less producing the same products. They make T-shirts that have their logos on them, but these T-shirts are, at their core, the same as the T-shirts sold by other companies and don’t make a huge difference in how you perform while working out or playing sports.
Under Armour athletic apparel is different. Because of all the technology that is crammed into Under Armour apparel, you’re actually going to perform better when you’re wearing their clothes while working out or playing sports.
The Under Armour “Coldblack” technology is a great example of this. It was designed to keep people cool while they’re working out or playing sports in the sun, and it has been shown to help everyone from professional athletes to regular everyday runners.
Under Armour Maintains Working Relationships With a Lot of Top Professional Athletes
You shouldn’t necessarily shop Under Armour just because a bunch of professional athletes tell you that you should do it. But by the same token, the fact that Under Armour has been able to convince so many big-time professional athletes to get on board with them over the last two decades really says something about the brand.
Tom Brady, Stephen Curry, and Bryce Harper are just a few of the pro athletes who have agreed to sign endorsement deals with Under Armour over time. Under Armour has also inked deals with pro athletes who participate in a range of different sports, including:
- Auto racing
This helps to highlight how Under Armour athletic apparel can help those who participate in many different sports. Whether you play football at the highest level or you’re a casual skier, you should be able to benefit from shopping Under Armour.
Under Armour Provides Athletic Clothes for More Than a Few College Sports Programs
Under Armour has clearly made a big splash in the world of professional sports by signing so many pro athletes to endorsement deals. But it isn’t just pro athletes who are wearing Under Armour these days, as many college sports programs have also started to trust Under Armour to provide them with the athletic apparel that they need.
Check out a handful of college sports programs that currently count on Under Armour to send them the gear that their collegiate athletes need:
- Auburn Tigers
- Cincinnati Bearcats
- Maryland Terrapins (for obvious reasons!)
- Notre Dame Fighting Irish
- Texas Tech Red Raiders
- Utah Utes
- Wisconsin Badgers
The number of college sports programs that wear Under Armour athletic apparel is growing every year, too. Under Armour hasn’t been shy at all about forming relationships with new programs early and often.
Under Armour Utilizes an Instantly Recognizable Logo
When you’re wearing a piece of athletic apparel from Under Armour, everyone that sees you is going to realize it. Why? Well, it’s because Under Armour has one of the most instantly recognizable logos in the sports apparel industry.
The “UA” logo has evolved quite a bit over the years. But you could make the argument that it is solely responsible for putting Under Armour as a whole on the map.
Back in 1996 when Under Armour was still just a fledgling company that wasn’t bringing in many orders, NFL quarterback Jeff George happened to land on the homepage for USA Today wearing a turtleneck with the “UA” logo on it. That sparked an interest in Under Armour and started to bring in more orders for the brand than ever before.
Under Armour Has a Series of Strong Values
When you shop Under Armour, you aren’t only going to be buying into the fact that the brand knows how to create high-quality sports apparel for people who take working out and playing sports seriously. You’re also going to be buying into the series of strong values that Under Armour has used to define itself as a company.
Here are some of the values that Under Armour believes in:
- “Love Athletes”
- “Celebrate the Wins”
- “Stand for Equality”
- “Act Sustainably”
- “Fight On Together”
If you believe in these values, too, you can show it when you shop Under Armour.
Under Armour Supports a Bunch of Good Causes
Outside of building its business on the core values that we just touched on, Under Armour has also been quick to show its support for a bunch of good causes.
Under Armour has invested a ton of time and money to help make improvements in areas like:
Furthermore, Under Armour has started to encourage all of the professional athletes who have endorsement deals with them to commit to doing at least 40 years of volunteering every year. This has benefitted communities all across the country and reinforced the commitment that Under Armour as a company has to giving back.
And as Under Armour keeps on moving forward, it shouldn’t be surprising at all to see them get even more involved in doing their part to give back to these communities. It has turned into a big part of what the company is all about.
Under Armour Continues to Grow as a Company Each and Every Year
There are many amazing things about the Under Armour brand. But you could argue that the most amazing thing about Under Armour is that they’re truly just getting started.
Under Armour has only been around for about 25 years now. That means that, in theory at least, they’re where Adidas was at back in the 1970s and where Nike was at back in the 1980s.
This suggests that Under Armour still has plenty of room for growth. It also suggests that we should all expect some pretty big things to come out of the company in the coming years.
There is no guarantee that Under Armour is going to continue to push the boundaries in the athletic apparel industry like they have. But their history shows that they haven’t been afraid to take some big chances in an effort to take their company to the next level.
This should excite you as a consumer, and it should propel you to want to shop Under Armour, both now and well into the future. After seeing everything that the brand has done over the last 25 years, we should all be in store for some extra special things over the next 25 years.
Shop Under Armour Today to See What Makes Their Athletic Apparel So Great
There’s a good chance that you’ve seen more than a few people wearing Under Armour over the years. If you haven’t ever gotten in on the action, it’s time for you to change that immediately.
You should shop Under Armour ASAP after hearing about all the best reasons to do it. You’ll wonder why you didn’t shop Under Armour so much sooner once you try some of the brand’s athletic apparel on and see how comfortable that it is.
Would you like to learn about some of the other types of sports apparel that you should be wearing at this time? Get some fashion tips by reading through more of the articles that are posted on our blog.