September 16, 2022


Instagram is one of the leading platforms to interact and connect with your audience. It currently has over 800 million unique users, and new users join daily. That’s why Instagram marketing is always worth your company’s time and something you should consider if you haven’t already. Besides Instagram marketing, this platform is a great way to discover other people and brands you could collaborate with. For example, finding content creators to work with has never been easier when you know what you’re looking for!

What Is a Content Creator?


A content creator is someone who creates digital material. Whether that material is for educational or entertainment purposes, the content can be used across all digital multimedia platforms. Content creators work well to bring conceptual ideas to life through photography and videography.


Creating content is not always as easy as it seems, and as it can be very time-consuming, not every individual who is running a business may be able to dedicate a lot of time to this segment. That’s why most companies now have a dedicated team member with the content creator role or have hired a freelancer for these jobs.


If you would like to discover more about what makes a good content creator and how they can help your business, get in contact with a digital marketing agency London today. Otherwise, here are a few tips on how to find content creators using Instagram.


Tips On How To Use Instagram To Find Content Creators


Tip 1 – Get Your FBI Hat On & Get Searching


Start using your business page to discover your fanbase and influencers who have a strong interest in the industry you are in or similar. For example, if you are a furniture brand, you would likely be interested in interior design influencers and content creators (micro & nano). Start putting a list together of the people you discover and analyse their page.


Tip 2 – Slide Into Their DM’s… Or Send Them An Email.


Once you have discovered those that you would like to consider working with, on the basis that the content they create is within your brand guidelines or they have the capable skills too, reach out to them! You should always shoot your shot, otherwise, you could miss out on opportunities that may benefit your company.


Be sure to approach these potential content creators with a good pitch! And also, be open to a collaborative spin on an idea you might have proposed; creating content is what they do, and it’s always positive to be open-minded.


Tip 3 – Post About Your Collaborative Opportunities.


Suppose you already have a following and a community of content creators or influencers you are interested in. You could make a grid or story post to promote this opportunity. Word of mouth is HUGE on social media, and with the way news spreads, you’ll have a list of people to work with in no time!


Within this post, you could include things such as; the type of content you are looking for, if it is or isn’t paid, and any other important specs for this job.


To Conclude 


Instagram opens your business up to so many different opportunities; meeting new people, experiencing trends, potential to go viral, and so much more! Use this social platform to your advantage because it can open many doors for yourself and others. Don’t be afraid to reach out to people, even if you have doubts about them replying, as you will never know unless you ask!


Eventually, you will have built up a list of content creators you have worked with and want to continue working with in the future. As this list grows, so will your knowledge on how to find the right people. You just have to start!





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