August 26, 2021
10 Video Editing Tools for Small Business 668x334 3 - Top 8 Video Editing Tools for Small Businesses
10 Video Editing Tools for Small Business 668x334 2 - Top 8 Video Editing Tools for Small Businesses

As a small business, there will be hundreds of things that will demand your attention. You need to market your commercial offers in the best possible way. As the economy moves towards digital marketing, most small businesses are eager to make their presence felt.

Fortunately, right now, creating videos is easier than ever. You don’t need to invest in expensive filming equipment. Most smartphones and other recording devices film clips in high definition. With proper editing tools, you can give a professional touch to the videos. This way, it becomes easier for your small business to get the message across to viewers.

There are several high-quality video editing tools available in the market. In this article, we have compiled a list of the eight best video editing tools that are best suited for small businesses.

Final Cut Pro

Final Cut Pro is available for Mac users and offers you advanced editing tools. It has a magnetic timeline with advanced metadata that simplifies the editing process. With Final Cut Pro, you can group several smaller clips into a compound clip and then work on them.  Animated 2D and 3D titles allow you to enhance the visual appeal of your content.

Final Cut Pro is one of the few video editing tools that allow you to work on 360-degree equirectangular videos. Here you can change the frame rate and size according to your video needs. Final Cut Pro offers built-in video tracks that you can use in your promotional content.

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InVideo

As a small business, there can be hundreds of things that require your attention, and you can’t afford to spend a lot of time making videos. In such a situation, InVideo  is your favorite choice as it allows you to create videos from templates. You have the option of thousands of video templates and you need to choose the one that best suits the video.

Publish the template selection, you can customize the content by adding relevant texts, images, brand colors, etc. InVideo encourages content creators to add brand logos and slogans to personalize videos. You can also use InVideo while collaborating with multiple members of your team on a video editing project.

Pinnacle Studio

Pinnacle Studio is an underrated video editing tool that offers exclusive features. Here, you get an easy-to-use timeline feature and more than 1500 video effects that simplify the video creation process. It supports multi-camera editing, dynamic effects, and stop motion animation.

A unique feature of Pinnacle Studio is the split-screen that displays multiple video streams at the same time. This way, you can effortlessly create attractive video content for your small business. Another advantage of Pinnacle Studio is its ability to export video clips in all possible formats.

Renderforest Video

Renderforest Video is the perfect option to create intros, slideshows, promotional videos, event videos, and outros. Here you’ll find music visualization waveforms, kinetic typography options, and a host of other features. Renderforest allows you to effortlessly express your ideas and promote your products to the target group.

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The tool has over a million royalty-free images and several animations and video production templates. The commercially licensed audio collection is a must-have for small businesses that want to tell their story through video. Renderforest is integrated with social media platforms such as Facebook and YouTube. This allows 1-click video publishing on these platforms, and you can avoid the hassle of downloading the video to your device.

Shakr

Shakr is an exclusive video editing tool designed for promotional content. The tool has thousands of video designs specially cured for promotional content. Some of the leading motion graphic designers contributed to Shakr’s design patterns.

The tool is simple to use and you need to select a video design and then drag and drop the images or video clips. Shakr gives you complete control over the proportions of the content you prepare. Although it is a paid video editing tool, subscriptions start at $9.99 per month, making it one of the most economical options of modern times.

Lightworks

Lightworks is a pioneer in video creation and is one of the most frequently updated tools of modern times. It is an intuitive interface with advanced features that will help your marketing videos stand out. The tool offers some of the most detailed tutorial videos, and you can easily learn how to use its advanced features such as motion tracking, waveform visualization, etc.

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Lightworks also comes with the widest range of video effects and gives you unmatched accuracy when trimming and merging clips. Its media library includes audio and video files in all possible formats. With a free tool like Lightworks, small businesses get a fairground to compete with established businesses.

Quik

Quik is the perfect editing tool for small businesses looking for a mobile editing app. The tool is free and can be used by companies operating with a limited budget.

Quick allows you to seamlessly join images in compelling slideshow videos. The portable app allows you to create short video content during your edits. This way, you can create more content and give your brand’s social media followers something to look forward to.

Quick has several options for customizing video templates and video filters. You can use them to add a dramatic touch to the videos you edit. You can also change the color scheme and add the necessary text and graphics to the content. Although Quik doesn’t offer advanced editing features, it does contain all the features that small businesses need for their promotional video campaigns.

Filmora Video Editor

Filmora Video Editor is the most popular video editing tool of all time and allows you to create professional content in no time.  Filmora’s split-screen feature is the most advanced and displays two recorded videos simultaneously. This is useful for creating software demo videos or digital review content.

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Filmora’s green screen feature simplifies the creation of product demos.  It allows you to change the background, add voiceovers, and demonstrate the product in the best possible way. Filmora allows you to upload content edited in digital albums or on social media sites. Filmora is the only free editing tool to offer such a diverse range of filters and title choices.

Right now, integrating video marketing into its digital initiatives is the only way forward. Small businesses need to plan their video strategies and use one of the above tools to bring stories to life. As you experiment with the different tools to find the right fit, we wish you a fun video marketing journey ahead.

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