There are several reasons small businesses should focus their attention on local SEO strategies. When implemented correctly, these strategies can lead to more leads and sales from people near your business location. Here are just some things that you stand to gain by taking advantage of this marketing channel.
Customers will find it easier to interact with your business
People tend to trust sites that they see when doing local searches because they know that Google’s algorithm has vetted these websites. If someone is searching for “Acme Corp,” then chances are they won’t bother looking any further than the first few results. This is why it’s important to make sure your website and online presence are optimized for local search.
Increased traffic and visibility
When you’re ranking higher in local search results, this means that you’ll be getting more traffic from people who are looking for businesses like yours. And since most of these people are already in the vicinity of your business, they’re much more likely to visit or contact you than if they found you through a general search engine query.
More leads and sales
As we mentioned earlier, most people who conduct local searches are actually looking for businesses near them. This means that they’re more likely to become customers if they find your site due to these searches. According to research, 94% of local mobile searchers will take action within one hour if they see a website that can help them solve their problem or answer their questions.
What Is Local SEO?
Before we get into the reasons why small businesses should focus on local SEO, let’s first take a look at what exactly it is. Local seo service is a subset of search engine optimization that focuses on optimizing your website and online presence to rank higher in local search results. This includes things like increasing your site’s visibility on Google Maps, improving your website’s ranking for relevant keywords and creating citations and backlinks from other websites with high domain authority.
What Are Some Local SEO Strategies That Small Businesses Can Use?
There are many things that small businesses can do to increase their presence for local search queries. Here are just some of the things that you can start implementing today:
- Write unique and relevant content about your products or services
- Optimize your site with location keywords
- Create citations on high authority websites (e.g., chamber of commerce)
- Get listed in online directories like YellowPages, Yelp, etc.
What Are the Benefits of Local SEO?
The benefits of local SEO are almost endless. When implemented correctly, these strategies can lead to more traffic and visibility for your business which means that you’ll get more leads and sales from people who live in the vicinity of your location. Some other reasons why small businesses should focus on this marketing channel include:
Increased customer engagement
When someone does a search for “Acme Corp”, chances are they won’t bother looking any further than the first few results unless there’s something extraordinary about them or their website. If your site ranks higher in local search engine rankings, then customers will have an easier time interacting with it because they know it has been vetted by Google.
More conversions and sales
Since most searches done through this marketing channel tend to target users who live locally, it makes sense that there’s a higher chance of them converting into customers. In fact, according to research, businesses that focus on local SEO see an average increase in their conversion rates by 34%.
Remember that it’s important not to focus all of your energy on ranking higher in local searches because this will take away from time spent optimizing your website and marketing campaigns for general keyword terms. Try to strike a balance between the two and see which strategies work best for you. And most importantly, don’t be afraid to experiment.