If you’re a dentist, you know how important it is to have a website that does SEO for dentists. After all, your website is one of the best ways to attract new patients. But what are the best ways to optimize your dental website for SEO? In this article, we’ll take a look at the do’s and don’ts of dental website optimization if you are thinking of affordable local SEO services.
DO use keywords
One of the best ways to optimize your dental website for SEO is to use keywords. When potential patients are searching for a dentist, they’re likely to use keywords such as “dentist,” “teeth,” or “oral health.” By including these keywords on your website, you can ensure that your site comes up in the search results.
DON’T stuff keywords
While it’s important to use keywords on your website, you don’t want to go overboard. If you stuff your website with too many keywords, it will actually hurt your SEO. Search engines will view your website as spam, and you could be penalized.
DO link to other websites
Linking to other websites is a great way to improve your dental website’s SEO. When you link to other websites, it shows search engines that your site is relevant and trustworthy. Just be sure to link to high-quality websites that are relevant to your industry.
DON’T use too much Flash
While Flash can be used to create an attractive website, it’s not good for SEO. Search engines have a hard time indexing Flash content, so it’s best to avoid using it if possible. If you do use Flash, be sure to include text on your website as well.
DO use social media
Social media is a great way to promote your dental website and attract new patients. Be sure to create profiles on popular social networking sites such as Facebook, Twitter, and LinkedIn. Then, regularly post links to your website on these sites.
DON’T neglect your website’s design
Your website’s design is important for both SEO and conversion purposes. Be sure to create a website that is easy to navigate and visually appealing. If your website is difficult to use or doesn’t look good, potential patients will click away.
By following these tips, you can optimize your dental website for SEO and attract more patients. Just be sure to avoid common mistakes such as keyword stuffing and Flash use. If you create a well-designed website that is rich in relevant content, you’ll be sure to attract new patients.